C.B-U, General Mills, Inc.
 

There is a lot of information floating around the store when resets are being conducted. Information is vital in protecting shelf space in order to ensure there will be no out of stocks. It is essential this information be as accurate as it can be. The information EIT provides was a great help at the most recent total store reset. We were able to load up a report on the iPAD that clearly supported our position for adequate facings to support a reasonable days of supply. Many thanks for all the hard work that is being done to ensure this data aligns closely with the in-store level data.

R.H., General Mills, Inc.

"Recently, when working with a rep, I had occasion to witness firsthand the powerful impact that Empower IT data provides. I had a store director tell me that one of our main competitors outsold us at the store. Knowing that this was not the case, I quickly grabbed my mobile device and showed the director store specific category movement. She was shocked to see that we had 7 of the top ten items in the category. In fact, she even called some of the staff into her office to share the information with them."

S.O., General Mills, Inc.

"MarketMaster is quite simply the easiest syndicated software program I have ever used. Always accessible, always reliable, and always accurate. Our presentations pack a powerful punch thanks to Empower IT and its MarketMaster software."

J.E., S&K Sales

"We are convinced that no other data provider can offer us the levels of data and customization for this specialized market. A unique aspect of Empower IT is their responsiveness. Many people we deal with on their team have extensive category management and consumer package goods backgrounds. It is not unusual that if we have a question or need help on a project that they will return our phone calls within the hour. We highly recommend their service."

J.F., Armour-Eckrich

"Empower IT provides Armour-Eckrich with strategic competitive advantages to our sales and marketing efforts. Since converting to Empower IT, we have used their data more in the first year than other data companies cumulatively over the previous 15 years. Usage increased thanks to the simple, fast, and flexible software that runs their data. In addition, customized reports were promptly developed to analyze our demos These reports were easy to read, maneuver, and accurate and provided sound, fact-based information that led to key decision-making. Empower IT is the best data provider I've ever used."

C.W., Red Bull North America Inc.

"Empower IT recently designed and built a web-based dashboard that allows our field personnel to access sales information on many levels (from a specific Red Bull business down to a specific store. The information is helping us grow our base business by:

• Ensuring top RB SKUs are available at all accounts
• Manage POGs better and share data
• Share top SKUs, brand performance, for all energy brands
• Help the Retailers ensure they are offering top SKUs and not getting "bogged" down with all the non-performing SKUs
• Manage promotions and share volume lift by package size

We firmly believe that "data is king" and it allows us to better manage the performance of not only Red Bull, but all energy brands. We are currently in the process of using Empower IT data to help build better performing POG's for our military customers."

D.Z., Monster Energy, Hansen Beverages

"Another benefit is in being able to send this data to our local people that call on the accounts. We can use the data from Empower IT in highlighting trends at store level, reviewing the data with the store manager to insure that they have the correct brands and SKUs on the shelf, and ensure that they are not stocking brands that don't sell."

J.H., John Morell

"Empower IT is the recognized leader in the military channel, and only Empower IT provides us with the specific measures, attributes, and levels of customization we need to effectively monitor our business in this unique market. We use Empower IT to:

• Customize our categories to the retailer's definitions
• Ensure our items achieve the maximum distribution levels authorized
• Monitor our brands' performance based on our broker's sales territories
• Identify under-performing outlets and quantify opportunity dollars
• Conduct category reviews and provide the retailer recommendations on optimal item assortment
• Better manage the space of each category in the Chill section
• Manage effectiveness of promotions

Empower IT's strength is in the flexibility it shows to customize the data to our needs, and we are pleased with the service Empower IT provides to each of the Smithfield companies."

B.F., Sun Products

"Sun Products is a company new in name, but with a strong legacy of laundry detergent brands formerly owned by Unilever. Prior to my position as National Account Manager for Sun products, I was the Senior Marketing Manager for the foods division at Unilever and have worked with Empower IT for more than twenty years."

"Empower IT has always distinguished itself from other data providers. They specialize in the military market and their expertise in this channel is unsurpassed. The market has changed over the years and Empower IT has offered business solutions to meet these changing times. Throughout the years they have rolled up their sleeves with our marketing departments; creating customized solutions for both Unilever and Sun Products. Their reports and business reviews have been a tremendous asset in bolstering our relationship with military resale consumers. Empower IT has assisted us in providing relevant reports and scorecards that we share with our buyers and category managers. These reports have provided a road map for sales execution which has translated into increased sales by maintaining a better in-stock position for our military resale partners."

D.K., NACo

"It has been a pleasure working with Empower IT. We had a concept for a data warehouse and through EIT's insights and expertise we were able to work through the concept and bring it to fruition. Their 'can do' attitude makes EIT a great partner for any endeavor!"